Recency bias
A strong quarter right before a promotion cycle carries more weight than a full year of consistent work, simply because it's easier for a manager to remember.
Rubric response: Evidence logs collected quarterly instead of gathered from memory right before the review, so the full period is represented.
Similarity bias
Managers tend to rate employees who share their communication style, background, or working hours more favorably, often without noticing they're doing it.
Rubric response: Criteria tied to work output and decisions made, not to communication style or personal rapport with the manager.
Visibility bias
Employees who present in meetings, message frequently in shared channels, or work closely with leadership get noticed more than those doing equally significant work quietly.
Rubric response: A requirement that evidence come from multiple sources, including peers and cross-functional partners, not only the direct manager's impression.
Halo effect
Strong performance in one area, such as technical skill, gets generalized into an assumption of overall readiness, including in areas like leadership or judgment that weren't actually assessed.
Rubric response: Separate scoring categories that must each be evaluated individually, preventing one strength from covering for an untested gap.